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Revitalizing a tired brand: HBC CEO

Tags: Retail

Hudson's Bay Company CEO Bonnie Brooks stepped into the leadership role in 2008, when the country's oldest company was criticized for looking tired and irrelevant. Since then she has garnered praise for her focus on high end products and her push for major redesigns at many of the company's 91 outlets.

Brooks talks to BNN about what comes next for the iconic Canadian retailer.

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