Search site Search ticker symbol

Are you looking for a stock?

Try one of these

Future Shop looks to bargain hunters

Tags: Retail
A
A
 
Future Shop is looking to tap into value-conscious consumers by opening its first liquidation centre, which will feature end-of-the line products and customer returns. But with that move the company must fight the possibility of cannibalization, where customers shun its traditional stores and instead flock to its discount offerings.

"The indicators are suggesting there is going to be very little cannibalization," Harry Parmar, Vice President, Customer Solutions Group at Future Shop, tells BNN. "There's a value conscious customer that is looking for the latest and greatest technology at incredible prices."

Parmar also said that soaring debt loads and growing economic uncertainty did little to keep customers away on Boxing Day, the company's strongest day for sales.

"Every year we seem to do better than the previous year and again we've had another record year for Boxing Day," he says.

CTV.ca CTV Two CTV News CTV News Channel BNN - Business News Network CP24