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Exclusive: Doing business behind the Hollywood curtain

BNN.ca staff
5:30 PM, E.T. | February 25, 2011
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The big names the Academy Awards also means big business for companies that can attach their names to Hollywood stars. In a web exclusive for BNN, Pamela Ritchie takes a look at one company’s strategy to endear itself to the Hollywood crowd—and how it helped catapult their business.
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