The Oscar effect
1:53 PM, E.T. | February 28, 2011U.S.
Period drama The King's Speech, was the big winner at this year's Academy Awards, taking home four statues. But how does critical success translate into financial success for Oscar winners? Ellis Jacob, President and CEO, Cineplex Inc. tells BNN after a film wins the best picture award it gets a lift, and so will the production company and the theatre chain.