The Close Market Call Tonight Berman's Call Headline Car Business ETF Update GetConnected C-Suite Survey Undercover Boss App Central BTV - Business Television
The Learning Curve MoneyTalk Commodities Market Sense Business Day Market Call The Street The Business News The Pitch Talking Tax
View full programming schedule
Budget 2012 The Munk Debates Financial Glossary Investor Resources Your Money Month Passion Capitalist CP Rail Proxy Battle

Are you looking for a stock?

Try one of these

View more results
DISLIKE
 
COMMENTS
 
0

Extreme Brandz opts for ‘menu engineering’: CEO

BNN.ca staff
1:14 PM, E.T. | June 15, 2011
Best of BNN
A
A
 
Follow this

With commodity prices hitting highs, Extreme Brandz has decided to limit its menu price increases.
 
“You can’t just raise menu prices at every interval,” Alex Rechichi, CEO of the franchiser of chain restaurants Extreme Pita, Mucho Burrito and Purblendz tells BNN. Its strategy includes ‘menu engineering’—which involves freshening up the menu with new offerings.

Extreme Brandz franchises launch a new menu every 24 months, and the latest change has been popular, Rechichi says.

COMMENTS
 
0
Slide Show
    Latest News
    Popular News
    More Stories