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U.S. retailers continue Canadian invasion

Tags: Target
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Canada is increasingly becoming a destination for U.S. retailers, highlighted by Target's decision to open 105 stores north of the border. Jan Kniffen, CEO at J. Rogers Kniffen, tells BNN Canada's healthy retail landscape will keep attracting American companies.

"When you have 46 square feet of retail space for everybody in the United States…and you've only got about 13 in Canada, people look at that and they say there's a big opportunity to do business in Canada and still do it at good gross margins," he says. "I think this will just continue…U.S retailers have to be looking north."

Kniffen says that while there are differences between the Canadian and American consumer, U.S. retailers are already adept at dealing with geographic distances.

"I don't think that they [U.S. retailers] believe there's a lot they have to do different," he says. "In the past they were concerned about the fact that it wasn't as friendly a business environment based on the Canadian government."

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