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Canada's media and telecommunications landscape is in a state of flux. Major companies such as BCE Inc. and Rogers Communications (RCI.B-T) are increasingly converging their assets -- taking control of both the content and the pipes.
But for Jean-Francois Pruneau, CFO at Quebecor (QBR.B-T), the major telco companies are simply playing catch up.
"What's been happening over the last two or three years, our competitors have been doing a copycat of the strategy that we've doing the last 10 years," he tells BNN, naming BCE (BCE-T) in particular. "We believe a dumb pipe is not the way to look at our business, you have to provide value to our customers and have them connecting to your services and your distribution platforms."
He says that the increasingly competitive nature taking hold in the telco and media landscape will have very little impact on the company -- particularly in its own backyard.
"We have always performed well in competitive industries and the fact that the telecom and media industry is becoming more competitive in Quebec, doesn't change anything for us," he says.
And with BCE's recent acquisition of Astral Media, there is now only one major specialty broadcaster still standing -- Corus Entertainment (CJR.B-T). Many analysts have speculated that it's only a matter of time before one of the major telecommunications moves in for a takeover.
Pruneau wouldn't rule out such a move.
"The convergence of content and platform has always been the centrepiece of our strategy…we will always remain opportunistic with any kind content transaction we can make," he says. "I'm not saying Corus is of no interest or is of interest to us, but yes we will remain opportunistic about an acquisition we can make and content will certainly be at the centerpiece of our strategy."
BNN is a division of Bell Media, which wholly owned by BCE Inc.