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$100,000 a second. That's how much Research in Motion is estimated to be spending to unveil its BlackBerry 10 device during Sunday's Superbowl. And RIM's marketing blitz doesn't stop there, with a big social media push planned for Facebook and Twitter. Is the strategy enough to revamp the brand? BNN asks Tyler Brule, editor in chief of Monocle Magazine to weigh in.
Don't miss BNN.ca's coverage of the BlackBerry 10 launch, with a live blog from New York and Toronto, live streaming and instant analysis. Wednesday all day on BNN.ca.