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Will RIM's Super Bowl marketing blitz pay off?

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$100,000 a second. That's how much Research in Motion is estimated to be spending to unveil its BlackBerry 10 device during Sunday's Superbowl. And RIM's marketing blitz doesn't stop there, with a big social media push planned for Facebook and Twitter. Is the strategy enough to revamp the brand? BNN asks Tyler Brule, editor in chief of Monocle Magazine to weigh in.

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Don't miss BNN.ca's coverage of the BlackBerry 10 launch, with a live blog from New York and Toronto, live streaming and instant analysis. Wednesday all day on BNN.ca.

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