Frances Horodelski has been following markets for over 30 years, including 25 years with two of Canada's largest investment dealers. Her career has spanned research, portfolio advice, investment banking and international strategy. She also holds the designation of Chartered Financial Analyst (CFA). She has held a variety of roles, including senior management, and was appointed one of only a handful of women directors at RBC Dominion Securities in the 1990s. Her great love, however, is the analysis of markets in general and companies specifically – and trying to determine the direction of both. Despite her tenure on the street, the dynamics of financial markets and the opportunities they present continue to intrigue her. Every day, she shares her enthusiasm with viewers so together they can look for ways to profit from the stories that develop