About BNN

Overview

• BNN – Business News Network is Canada's only all business specialty channel.
• The Network was licensed by the Canadian Radio-Television Telecommunications Commission in 1996 and began broadcasting in 1999.
• The Network's programming originates from a broadcast centre on King Street in downtown Toronto.
• BNN – Business News Network operates bureaus located in New York City and Calgary with remote locations across Canada and the United States.

Programming

• The centrepiece of the Network's programming is its comprehensive real time coverage of global market activity from a Canadian perspective. BNN – Business News Network provides constant on screen ticker information from all major Canadian, U.S. and international stock markets.
• BNN - Business News Network also specializes in company profiles, economic forecasting and analysis, segments on personal finance and interactive features that involve viewers.
• BNN – Business News Network regularly covers important corporate announcements as they happen including news conferences, annual meetings and key trade shows.
• BNN – Business News Network employs the strongest Canadian team of business anchors, reporters and analysts. Many of BNN – Business News Network's on-air personalities had successful careers in business, financial planning and economics prior to entering television.

Ownership

• BNN – Business News Network is owned by the CTV Television Network, part of the CTVglobemedia family of companies.  BNN – Business News Network is able to sell customized multi-media packages to advertisers involving the Globe and Mail, Report on Business Magazine and websites such as globeinvestor.com and globefund.com, as well as the full range of television networks and websites owned by CTVglobemedia.

Distribution

• From its broadcast centre in downtown Toronto, BNN – Business News Network's signal is delivered by fibre optic lines to CanCom's facility in Mississauga where it is uplinked to Canada's Anik E-2 satellite and distributed on the KU-band.
• BNN - Business News Network is received by over 5.5 million Canadian households through cable, direct-to-home satellite and wireless services.

Demographics

• BNN – Business News Network is viewed primarily by retail investors, financial professionals and managers, owners and executives.
• Key viewership groups include:
  • Professionals and executives in the banking, investment and insurance sectors;
  • Active, high net worth investors; and
  • Self-employed entrepreneurs interested in staying in touch with the business world.
• The Network's male/female split is 60-40 and over 85 per cent of viewers have some university education.
• More than 50 per cent of BNN – Business News Network's viewers have annual household incomes of $75,000 or greater.
• BNN – Business News Network is unique in that close to half of its viewing audience watches the Network while working in an out-of-home environment, a viewing base not measured by traditional in-home meters.