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Aug 1, 2017

Joe Fresh to expand into plus-size market this fall

Joe Fresh

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TORONTO - Joe Fresh is expanding into the plus-size market.

The affordable apparel brand says additional sizing will be introduced in its fall collection.

Womenswear will be available in sizes 0 to 22 and XS to 3X, up from the current upper size limit of 14 and XL.

New designs will include floral pieces and moto jackets. It all launches online and in-stores Aug. 11.

Joe Fresh introduces the new sizes as specialty retailers including Addition Elle, Penningtons and Torrid cater to full-figured women.

The Loblaw-owned company says all sizes will have the same price.