Toronto’s housing market is creating fierce competition between realtors -- so much so that some are now looking to the U.S. in the hopes of finding clients considering a move to Canada ahead of November’s presidential election. 

“We’ve had more realtors in Toronto calling than anywhere else in Canada,” said Charleston, South Carolina-based realtor Jeff Cook. “And what they’re looking for is referrals for people looking to relocate to Canada.”

“The frustration level [in the U.S.] is at an all-time high,” Cook told BNN.  “There was some frustration back during the presidential campaign in 2008, but nothing like what we’re seeing now.  Some people feel like the whole country is going downhill so we might need to revisit the idea of moving out of the area.”

Cook has been attracting the attention of Toronto realtors, thanks to ten billboards he placed next to the main interstates in South Carolina that say, "Moving to Canada? We Can Sell Your Home."

“It started as a joke for us,” said Cook, who posted the ad on Facebook before buying the 50-foot billboard space.  “We wanted to bring some humour to the table and really make a good marketing piece out of it. And it really struck a chord with some people.”

None of the local homeowners are moving just yet. “They’re waiting until the election happens,” said Cook. But he is getting some cross-border related inquiries he didn’t anticipate. “The biggest question we get is if we can help them with the immigration process.” 

Cook’s answer to that one: No.