Now that Guy Laurence is out as president and chief executive of Rogers Communications – less than three years after he was hired – where does he go from here?
Laurence may very well end up back across the pond, joining the ranks of British telecom companies such as Vodafone, where he previously led its U.K. operations, or Telefonica-owned O2, said Gavin Graham, chief strategy officer of Integris Pension Management, in an interview with BNN.
“He’s obviously got a track record,” Graham said.
Rogers hired Laurence in 2013 to turn Rogers around amid a period of lacklustre growth. Laurence spearheaded a number of management changes at the company and moved to overhaul its customer service.
But the biggest difficulty Laurence faced at Rogers may have been leading a family-run company, said Graham. “It’s very difficult trying to do things with family-run companies, because in the end, it is the family’s company,” he said. “If they don’t like that direction they may say, carte blanche, this is the direction we wish to go.”
Rogers announced on Monday that Laurence was stepping down immediately, and would be replaced by former Telus CEO Joe Natale. In the interim, Rogers said chairman Alan Horn would serve as CEO.
"We have appreciated Guy's leadership over the last three years," said Edward Rogers, deputy chairman of Rogers, a company founded by his father Ted, in a statement on Monday.