As the 2016 Electronic Entertainment Expo creeps up, one equity trader says the video game industry should matter to investors.

“The video game industry generates more revenue with better growth rates and better margins than the movie industry,” said Michael James, managing director of equity trading at Wedbush Securities. “I think from an investment standpoint, that’s why they matter.”

James says if you’re looking to invest in a particular company, there are a few options to consider.

“Electronic Arts (EA.O) and Activision (ATVI.O) have been two of the better performers in the last several years,” said James.

“I think they have relatively consistent revenue models with consistent track records of producing big games.”

According to the E3 website, Activision is expected to show off the next installment in its ever popular Call of Duty franchise, while Electronic Arts hopes to break the bank on sequels to Mass Effect, Battlefield and Titanfall.

James also recommends GameStop (GME.N) as a buy, despite the fact that it hasn’t done much. He says themove towards digital downloads shouldn’t hurt the company’s bottom line.

“As more of the business goes digital, people are concerned that that’s going to be a melting ice cube. We don’t think so because of the cash flow generation and the valuation for GameStop.”

The Electronic Entertainment Expo runs from June 14-16 in Los Angeles. For more information on E3, including news on the latest video games, press conference dates and times as well as video game trailers, you can visit www.e3expo.com.